Opt In List Building - Build An Opt In Email List That Get's More Sales

An Introduction To Ezine/Email Publishing

Your Website

Obviously, your website will be an integral part of your ezine. So its important that you put your website together before you start your ezine. You also can’t expect to get by with one of those free websites.

Basically, you’ll be limited in what you can do, and your visitors won’t think you take yourself seriously. You will also need some sort of structure to your website. I have seen websites that are just a bunch of banners - no structure at all, and there is no way to tell what the site is all about.

If your visitors can’t tell what you want them to do,
they’ll leave. They don’t have the time to decipher what it is they should do. Your website should be easy to navigate, and clearly show what you want them to do. The way I see it, you basically have two ways you can go with the website for your ezine: a mini site or a content site. Each has its own advantages and disadvantages, but each gets the job done.

Mini Site
This is the option that I prefer, mostly because it is short and to the point. It is very effective because it leaves the visitor with one choice subscribe or leave.

The Sole Purpose of the Mini Site is to Gather Email Addresses!

That’s it. You want the visitor to arrive at your site,
quickly and easily see what your ezine has to offer, and then decide to subscribe or to leave. There won’t be anything to distract your visitor. I like to have the home page, a subscribe page, and a page to host your archives. I’m a firm believer in keeping things simple, and having a mini site is a perfect fit. If you keep it simple, your visitors will know exactly what they should do and they can make their decision. I think giving them too many options will just distract them and they won’t know what to do.