20 Quick Advertising Tips.

© Kurt Geer

One of the problems I see in marketing is the "Success Expectations" or "Instant Success" mentality that sucks in a lot of new marketers and businesses. Heck, I have been guilty of the same myself, one or two times, thinking I have just struck the "Mother Lode."

No matter what media you use to market your business, the following advertising tips written in 1885 by Thomas Smith, still hold true today.

I have changed "he" to "she" in this article for the reason that women buy or influence the purchase of 80% of all consumer goods and to reflect the changes in buying patterns in the new millennium.

1- The first time she sees your advertising, she doesn't see it

2- The second time she sees your advertising, she doesn't notice it.

3- The third time she sees your advertising, she is conscious of its existence.

4- The fourth time she sees your advertising, she faintly remembers having seen it.

5- The fifth time she sees your advertising, she reads the ad.

6- The sixth time she sees your advertising, she turns up her nose to it.

7- The seventh time she sees your advertising, she reads through it and says " Oh brother!"

8- The eighth time she sees your advertising, she says, "Here is that confounded thing again!"

9- The ninth time she sees your advertising, she wonders if it amounts to anything.

10- The tenth time she sees your advertising, she will ask her neighbor if she has tried it.

11- The eleventh time she sees your advertising, she wonders how the advertiser makes it pay.

12- The twelfth time she sees your advertising, she thinks it might be a good thing.

13- The thirteenth time she sees your advertising, she thinks it might be worth something.

14- The fourteenth time she sees your advertising, she remembers that she wanted such a thing for a long time.

15- The fifteenth time she sees your advertising, she is tantalized because she cannot afford to buy it.

16- The sixteenth time she sees your advertising, she thinks she will buy it someday.

17- The seventeenth time she sees your advertising, she makes a memorandum of it.

18- The eighteenth time she sees your advertising, she swears at she poverty.

19- The nineteenth time s he sees your advertising, she counts her money carefully.

20- The twentieth time she sees your advertising, she buys the article.

Try this for a week: Watch TV., the web, listen to the radio, read your newspaper, magazines, trade pubs and any other media where your target customer may be. Watch what your competitors are doing, then:

Create a plan and test until you find YOUR " Sweet Spot" and commit to your plan. How long will it take for results? 3 months if you are very lucky. It will more than likely take 6 months to even a year before you see the desired results.
Try not to get sucked into the Instant Success mentality, especially where your business is concerned. It will make or break you.